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FIND OUT OUR PROJECT

VARIETAL CLUB

The project Varietal Club was born with the idea of contributing to the enhancement of the strawberry supply chain of the most suitable areas of the Mediterranean Basin, making it available to all actors in the supply chain - nurseries, producers and distributors - the best selection of Nova Siri Genetics strawberries with a market approach based on:
 
  • partnerships with nurseries, producers and distributors;
  • segmentation of supply and profiled brand policies to meet different market segments.
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CHARACTERISTICSTHE SELECTION OF VARIETIES

The varieties for the Club are selected on the basis of the following characteristics:

- organoleptic quality in terms of taste, aroma, texture of the pulp, beauty of the fruits and shelf life;
- rusticity of the plant to adopt production techniques with low environmental impact, such as integrated and organic production systems;
- additional collection period to increase the commercial calendar to cover 9 months per year.

THE PROJECT
THE BRANDING

The Club offer is distinguished by brands that identify distinctive positions for the different variety selections based on different target consumer clusters.

The individual brands are united by the values that distinguish Nova Siri Genetics and the Club project in terms of “virtuous supply chain” able to offer productions from the most suitable areas, food safety, organoleptic quality and environmental sustainability of the production cycle.

The commercial development of brands is supported by marketing and communication campaigns designed ad hoc and coordinated directly by Nova Siri Genetics.

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Rossetta®
The Rossetta brand identifies the premium range of the Club offer, available from January to June. Find out more rossetta.it

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Nova Siri Genetics S.r.l.

It deals with conduct research, testing and multiplication of new varieties of strawberry.