Rossetta®, the new Premium Price strawberry launched on the markets in the first days of 2020, seems to be experiencing major successes in agronomic and commercial terms.
The performance of strawberries on the markets in this last period has been to say the least fluctuating: March went very badly with prices close to 2 euros per kilogram while in February (the price were) at 3 euros/kg.
"I grow strawberries in an area not exactly ideal for this production, that is in Palagianello, in the province of Taranto (Apulia, Italy), where citrus fruits and table grapes are mostly cultivated.
There are strawberries that, despite the unfavourable moment for sales, can still be distinguished from the mass at the level of both interest and price positioning
It deals with conduct research, testing and multiplication of new varieties of strawberry.
