The strawberry sector is an established reality in many areas of southern Italy. Today the sector also has a research and experimentation company able to offer new strawberry cultivars to producers, meeting the needs of production and the market.
Italian strawberry farming can count on companies active in the field of research and experimentation of new innovative cultivars, varieties in line with the needs of producers and the market.
Rossetta®, the new Premium Price strawberry launched on the markets in the first days of 2020, seems to be experiencing major successes in agronomic and commercial terms.
The performance of strawberries on the markets in this last period has been to say the least fluctuating: March went very badly with prices close to 2 euros per kilogram while in February (the price were) at 3 euros/kg.
It deals with conduct research, testing and multiplication of new varieties of strawberry.
