the Company
Parallela Viale Salerno, snc - 75025 - Policoro (MT)
Phone
Tel: (+39) 0835 53.66.11
info@novasirigenetics.com
Nova Siri Genetics' strawberry and other berries genetic improvement program focuses on many aspects, in particular on shelf life and organoleptic characteristics, launching a new variety in this campaign, Marimbella®. We talk to Nicola Tufaro, the company's breeder.
Feedback on the Marimbella and Melissa varieties
Young but already great, both in numbers and in ideas and projects for the future.
It starts with the brand Premium Rossetta: the goal is to build a segmentation of the offer, with innovative cultivars with low environmental impact, as explained by Alida Stigliano, marketing and communication manager of the breeding company
It deals with conduct research, testing and multiplication of new varieties of strawberry.