The Future
is already in the field
Varietal innovation, research and experimentation
ABOUT US
Since 2005, we have been turning our passion for varietal innovation into research, starting in Basilicata, a region with a long-standing tradition in the strawberry industry.
We believe that every new variety is the result of a process involving study, observation and collaboration. This is the reason why we dedicate ourselves every day to researching and experimenting with new varieties of strawberries and berries with low cold requirements, developed to meet the needs of growers operating in temperate climates, with a particular focus on the Mediterranean basin.
Our goal is to create varieties that provide value throughout the supply chain: more productive, more resilient, of high quality and capable of addressing the challenges of an ever-evolving agricultural sector.
We are convinced that, for a sustainable future of the industry, varietal innovation is the driving force of growth.
NSG’s Scientific Method
NSG’s breeding programme is based on a rigorously scientific and structured approach, designed to ensure varietal innovation, consistent quality and full adaptability to the evolving requirements of the market.
Every genetic improvement activity begins with a careful analysis of the needs of the entire supply chain, involving nurseries, growers, distributors and final consumers.
This method allows us to precisely identify the selection objectives, aimed at developing tolerant and resilient varieties, capable of guaranteeing high product quality standards, with particular attention to organoleptic aspects, shelf life and commercial competitiveness.
OUR VARIETIES
Resilience, sustainability and innovation drive the development of cultivars capable of generating value from the field to the consumer.
THE RIGHT SOLUTION FOR YOU
Where are you growing?
What do you want to achieve?
What type of growing system do you have?
Where are you growing?
What do you want to achieve?
What type of growing system do you have?
Open days
Our research and experimentation centre has always been a place for the entire supply chain to meet and exchange ideas. The Open Day is the occasion we choose once a year to bring together nurserymen, growers and industry professionals in a single day, offering them the opportunity to closely observe our breeding activities and talk directly with our research team. An authentic moment for discussing opinions and sharing, oriented towards varietal innovation.
OUR PARTNERS
