The Italian company will produce 90 million plants in Spain for distribution in the province of Huelva, Italy, and North Africa

Nova Siri Genetics (NSG), an Italian company that researches and experiments with new strawberry and berries varieties, will consolidate this coming season its growth and international expansion. Thanks to the positive performance of its early strawberry varieties — NSG 203-Marimbella®, NSG 465–Rossetta® and NSG 207-Gioelita® - Spain will be once again one of the reference markets for NSG. These varieties stand out for their rusticity, high-quality of the fruit, and good yields in the province of Huelva, the area with the highest berries’ production in Europe.  

For the new 2024-2025 season, Nova Siri Genetics has a total of 15 licensed nurseries for the propagation of its strawberry varieties in Spain and Poland. They will produce around 150 million strawberry plants. This figure represents an increase of 15% compared to the total volume that NSG achieved last season, since, in addition to the number of nurseries, the area destined to plant production in these nurseries has increased.

In Spain, NSG's strawberry varieties are multiplied in the nurseries located in Castilla y León, where some 135 hectares have been dedicated for the production of plants of its strawberry varieties. Thanks to this, NSG will produce approximately 90 million plants in Spain, which will be distributed to growers in the province of Huelva, Italy and North African countries.

During the first half of September, the delivery of pot plants began so that strawberry production can be developed in the last months of the year. On the other hand, the grubbing-up and delivery of fresh plants will begin at the beginning of October, so that production can be developed from January onwards.

Regarding these positive growth figures for the company, Nicola Tufaro, breeder and head geneticist at Nova Siri Genetics, pointed out that "the good evolution of the demand for our innovative strawberry varieties is due, above all, to their rusticity and earliness. Both values” he explains, “guarantee that strawberry growers in Spain can start marketing their strawberries in November and maintain quality production until June”.

In Spain and the province of Huelva, the producing companies continue to bet on the early strawberry varieties NSG 203-Marimbella®, NSG 465-Rossetta® and NSG 207-Gioelita®. About this, Nicola Tufaro explains that “growers have valued the ability of these NSG varieties to guarantee quality, earliness, rusticity, productivity and sustainability, in addition to a strawberry appreciated by the consumer and the markets thanks to its excellent flavor, size, shape, color and improved organoleptic characteristics”.

New varieties and international expansion

Nova Siri Genetics continues its work for the improvement and breeding of new strawberry and berries varieties. For this reason, during the next season NSG will carry out field trials with Spanish growers of a new strawberry variety for which a patent application has already been filed at the European level. This variety stands out for its excellent characteristics and longer shelf life and fruit preservation, two aspects of particular value for producing companies.

In addition to nursery production in Europe, NSG also plans to multiply its strawberry varieties in nurseries in Egypt and India, given the growing interest from local growers and nurserymen in these countries and the good results achieved by the company in its traditional markets.

Participation at Fruit Attraction

Nova Siri Genetics will be present at the new edition of Fruit Attraction 2024, one of the major international meetings of the entire fruit and agri-food sector to be held from October 8 to 10 in Madrid. At its stand (9G06), located in Hall 9 of IFEMA, the company will present to customers and companies in the sector the excellent results being achieved by its varieties of red fruits and will advance the details of new projects that are underway to further advance in the cultivation and production of quality strawberries.