breeding
RESEARCH CENTRE
The NSG Research and Experimentation Centre is the beating heart of our breeding programme and the meeting point between science, nature and vision for the future. It is here that, every day, research takes shape through the selection and development of strawberry and berry varieties that address the needs of tomorrow’s supply chain. The experimental fields, laboratory and propagation and conservation greenhouse operate in close synergy, within an integrated system where observation, experimentation and innovation constantly interact.
Every plant, every field trial, every laboratory analysis is part of a shared journey that combines scientific expertise with a passion for genetic improvement. At the NSG centre, research is not merely an activity, but a vision. It is the place where the future of strawberries and berries takes shape, through the identification of innovative varieties.
NSG’s Scientific Method
NSG’s breeding programme is based on a rigorously scientific and structured approach, designed to ensure varietal innovation, consistent quality and full adaptability to the evolving requirements of the market.
Every genetic improvement activity begins with a careful analysis of the needs of the entire supply chain, involving nurseries, growers, distributors and final consumers.
This method allows us to precisely identify the selection objectives, aimed at developing tolerant and resilient varieties, capable of guaranteeing high product quality standards, with particular attention to organoleptic aspects, shelf life and commercial competitiveness.
