Nova siri Genetics
ABOUT US
We began in 2005 in Basilicata, a region in the south of Italy with a long tradition in strawberry cultivation. Since then, we have committed ourselves to researching and experimenting with new varieties of strawberries and berries with low cold requirements, intended to meet the needs of producers operating in mild climates, with a particular attention to the Mediterranean basin.
Our research programme is based on a continuous process of agronomic evaluation, trials in different growing areas and selection of genetic material, with the aim of identifying varieties characterised by high adaptability to soil and climate conditions, productivity, excellent organoleptic fruit quality, shelf life and resistance to the main biotic and abiotic adversities.
We work alongside all stakeholders in the supply chain on a daily basis, listening to the market demands, testing new solutions and selecting the best varieties.





Mission
We aim at adding value to the strawberry and berry sector through varietal innovation.
We believe that genetic improvement
should generate value throughout
the entire supply chain: from the nursery
to the grower, up to the final consumer.
We aim at adding value to the strawberry and berry sector through varietal innovation.
We believe that genetic improvement should generate value throughout the entire supply chain: from the nursery to the grower, up to the final consumer.
THE TEAM
Different skills towards a single goal: turning research into value.
COLLABORATIVE WORK CULTURE
Collaboration is an integral part of our approach to conduct research. We believe that varietal innovation arises from the combination of different expertise, from listening to the supply chain and from ongoing dialogue with those who work in the field every day. Therefore, we foster an environment in which scientific knowledge, agronomic experience and market vision can interact and grow together.
Collaborative work enables us to transform observations, data and experiences into useful information that guide our research and help us develop varieties that are ever closer to the real needs of nursery growers, producers and distributors. This approach values people’s contributions and strengthens the link between innovation and practical application.
LATEST NEWS
NSG at Macfrut: Varietal innovation and research
NSG at Macfrut: Varietal innovation and research
Varietal innovation and supply chain take center stage at the fifth Open Day
Varietal innovation and supply chain take center stage at the fifth Open Day
Positive outcome for NSG at Fruit Attraction 2025 in Madrid
Positive outcome for NSG at Fruit Attraction 2025 in Madrid
Nova Siri Genetics presents Elyson®
NSG strawberries “save” the start of the campaing
NSG strawberries “save” the start of the campaing
NSG at Macfrut: Varietal innovation and research
NSG at Macfrut: Varietal innovation and research
Varietal innovation and supply chain take center stage at the fifth Open Day
Varietal innovation and supply chain take center stage at the fifth Open Day
Positive outcome for NSG at Fruit Attraction 2025 in Madrid
Positive outcome for NSG at Fruit Attraction 2025 in Madrid
Nova Siri Genetics presents Elyson®
NSG strawberries “save” the start of the campaing
NSG strawberries “save” the start of the campaing
Newsletter
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